About Emily

Emily launched Sèchey, in 2021, after her own journey discovering sophisticated alternatives to alcohol.  A nod to the French word for dry, Sèchey is a modern bottle shop fueled by the societal shift in the way we celebrate without alcohol.  With an alcohol flexible mindset, Sèchey is a destination for discovery of alternatives to alcohol, but also carries TCH beverages and stocks traditional beer & wine.  

An early ecommerce entrepreneur, Emily founded her first company in 2004.   Since that transformative experience, Emily held a variety of roles as a merchant, store manager and retail sales executive. After a decade of helping global retailers respond to changing consumer behavior with technology,  she decided to leverage her extensive experience in retail and ecommerce on her own concept.