Visit Sèchey Noir: Modern Alcohol-Free & Functional Adult Beverages

Emily Heintz | Sèchey

Emily Heintz | SècheyEmily Heintz | SècheyEmily Heintz | Sèchey
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    • Anniversary Events
    • Sechey Noir

Emily Heintz | Sèchey

Emily Heintz | SècheyEmily Heintz | SècheyEmily Heintz | Sèchey

Signed in as:

filler@godaddy.com

  • Home
  • About
    • About Emily
    • About Sechey
    • The Dryish Times
  • NA Wine Portfolio
  • Recognition & Accolades
    • Sechey x Target
    • Accolades
    • Press
    • Podcasts
  • Anniversary Events
  • Sechey Noir

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As Featured In

NY Times Article featuring Sechey
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Logo for Charleston City Paper in bold white letters on black.
BEVNET logo with bold white text on red background.
A man in a red jacket rides a skateboard down a ramp in an urban area.
SÈCHEY honored on Foremost 50 list of breakout challenger brands.
Emily Heintz, Founder & Chief Curator of Sèchey, featured at BevNET Live NYC event.

Recent Articles

Exterior of SÈCHEY store with open doors and a woman walking by.

NEW YORK TIMES


"As the nonalcoholic beverage industry grows, consumers are finding more — and better — choices, argued Emily Heintz, the founder of Sèchey, a low- and no-alcohol retailer in Charleston, S.C., which also sells its own line of nonalcoholic wines."

Bottles and glasses of red, rosé, and sparkling white wine on a terrazzo surface.

FORBES


"Examples of well-performing brands include Beatbox for wine RTDs and Leitz Eins Zwei Zero, Fre, and Sechey in the non-alcoholic category."

Elegant wine shop interior with plush chairs and golden shelves.

IMBIBE


"Charleston-based shop Sèchey strives to offer mindful drinkers interesting and tasty alcohol-free options. Its shelves are stocked with a curated selection of ready-to-drink beverages, wine, beer, and mixers. The indecisive can pick up samplers featuring luxe labels, bar basics, and craft beer."

Shelves filled with various bottles of wine and champagne in a store.

LIVE 5 


“Whether it’s choiceful drinking or mindful drinking, really thinking about, ‘OK, I love to drink alcohol, it’s how I connect with my friends and family, but I also recognize that it isn’t great for my health.’ So whether they put warning labels on alcohol or not, we’re all starting to think about what we are putting inside of our bodies,” Sechey owner Emily Heintz said.”

Two women joyfully pour drinks into a champagne tower at a lively party.

LIVE 5


“We do get busy right around now. Especially with alternative sparkling wines to substitute for champagne. We find that people are either completely alcohol-free, sober, curious, or they are sessioning, which is just substituting the second or third glass of champagne for an alternative,” Heintz said."

Variety of stylish non-alcoholic wines and cocktails from SÈCHEY, available at Target.

CNN


“Séchey is a great curator of non-alcoholic brands and will help Target to really elevate its offer,” Neil Saunders, retail analyst and managing director at GlobalData Retail, told CNN."

Emily Heintz | Sechey, A Modern Non-Alcoholic Marketplace

What To Drink When You're Not Drinking

Back in 2021, Emily Heintz noticed the growing interest in drinking less and opened Sèchey, a retail store in Charleston, South Carolina, that sells an expansive selection of low-and-no-alcohol drinks.  

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Emily Heintz | FOUNDER, SECHEY

540 King Street, Charleston, SC, USA

Copyright © 2026 Emily Heintz - All Rights Reserved.

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