SÈCHEY X TARGET | 2024 Non alcoholic statement

Target is betting on nonalcoholic beverages by dedicating part of its adult beverage aisle to the category. The retailer partnered with Sèchey, a Charleston, S.C.-based nonalcoholic retailer that also has its own line of beverages, to curate the assortment, which includes Ghia, Bella Hadid’s Kin Euphorics, Surely, Katy Perry’s De Soi, Starla, Free AF, Mingle, Edna’s and Mocktail Club, as well as Sèchey’s house brand. The assortment will be available at select Target doors nationwide that have licenses to sell alcohol.